{"id":1357,"date":"2021-05-14T15:00:00","date_gmt":"2021-05-14T06:00:00","guid":{"rendered":"https:\/\/piala-corp.piatec.co.th\/?post_type=article&p=1357"},"modified":"2022-04-04T12:16:03","modified_gmt":"2022-04-04T03:16:03","slug":"%e3%82%aa%e3%83%bc%e3%83%ab%e3%83%87%e3%83%bc%e3%82%bf%e3%83%91%e3%83%bc%e3%83%88%e3%83%8a%e3%83%bc%e3%81%a8%e3%81%97%e3%81%a6cmo%e3%83%bbcdo%e3%81%a8%e4%b8%a6%e8%b5%b0-%e3%80%8e%e9%80%9a%e8%b2%a9dx","status":"publish","type":"article","link":"https:\/\/www.piala.co.jp\/en\/news\/20210514\/1357","title":{"rendered":"\u30aa\u30fc\u30eb\u30c7\u30fc\u30bf\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066CMO\u30fbCDO\u3068\u4e26\u8d70 \u300e\u901a\u8ca9DX\u30b5\u30fc\u30d3\u30b9\u300f\u63d0\u4f9b\u958b\u59cb\u3000 \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304b\u3089LTV\u5411\u4e0a\u307e\u3067\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3057\u6700\u9069\u5316\u3078\u3000"},"content":{"rendered":"\n

\u3000\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u3001\u98df\u54c1\u9818\u57df\u3067KPI\u4fdd\u8a3c\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30c3\u30c8\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9(\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\uff1a\u98db\u9ce5\u8cb4\u96c4\u3001\u4ee5\u4e0b\u300c\u5f53\u793e\u300d)\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304b\u3089LTV\u5411\u4e0a\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u6700\u9069\u5316\u3059\u308b\u300c\u901a\u8ca9DX\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u958b\u59cb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u25a0WEB\u5e83\u544a\u5e02\u5834\u3000\u666f\u8868\u6cd5\u30fb\u85ac\u6a5f\u6cd5\u53b3\u91cd\u5316\u3067\u4e2d\u9577\u671f\u7684\u306b\u30af\u30ea\u30fc\u30f3\u306a\u5e02\u5834\u306b\u79fb\u884c\u3078<\/strong><\/p>\n\n\n\n

\u2800\u5f53\u793e\u306f\u3001\u6b63\u3057\u3044\u5e83\u544a\u8868\u73fe\u3092\u9075\u5b88\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5b89\u5168\u6027\u3092\u62c5\u4fdd\u3057\u3001\u5065\u5168\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u3002\u30af\u30ea\u30fc\u30f3\u3067\u5b89\u5168\u306a\u5e83\u544a\u3092\u6c42\u3081\u3001\u901a\u8ca9\u4e8b\u696d\u8005\u304b\u3089\u5f53\u793e\u3078\u306e\u3054\u4f9d\u983c\u306f\u5897\u5316\u3057\u3066\u3044\u308b\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3001\u4e2d\u9577\u671f\u7684\u306b\u307f\u308b\u3068\u3001\u898f\u5236\u7acb\u6cd5\u306e\u53b3\u91cd\u5316\u306b\u3088\u308a\u9055\u53cd\u5e83\u544a\u304c\u6e1b\u5c11\u3057\u3001\u5e83\u544a\u696d\u754c\u304c\u30af\u30ea\u30fc\u30f3\u306b\u306a\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u308b\u3082\u306e\u306e\u3001\u3044\u307e\u3060\u306b\u5e02\u5834\u3067\u306f\u666f\u8868\u6cd5\u3084\u85ac\u6a5f\u6cd5\u306b\u9055\u53cd\u3057\u3066\u3044\u308b\u5e83\u544a\u304c\u6563\u898b\u3055\u308c\u3001\u305d\u308c\u3089\u306e\u9055\u53cd\u5e83\u544a\u3068\u3001\u6cd5\u5f8b\u306b\u5247\u3063\u305f\u5f53\u793e\u306e\u5e83\u544a\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u9055\u53cd\u5e83\u544a\u306e\u307b\u3046\u304c\u76ee\u306b\u3064\u304d\u3084\u3059\u3044\u305f\u3081\u3001\u5f53\u793e\u306e\u5e83\u544a\u304b\u3089\u30d2\u30c3\u30c8\u304c\u751f\u307e\u308c\u306b\u304f\u3044\u72b6\u6cc1\u3067\u3042\u308b\u3053\u3068\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n

\u2800\u307e\u305f\u30e1\u30fc\u30ab\u30fc\u306e\u7acb\u5834\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u7b49\u306e\u52b9\u679c\u304c\u53ef\u8996\u5316\u3067\u304d\u306a\u3044\u3001\u30c7\u30fc\u30bf\u304c\u8272\u3005\u306a\u3068\u3053\u308d\u306b\u6563\u3089\u3070\u3063\u3066\u3044\u3066\u7d71\u5408\u3057\u305f\u5206\u6790\u304c\u3067\u304d\u306a\u3044\u3001\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306b\u8cbb\u7528\u304c\u5927\u304d\u304f\u304b\u304b\u308a\u3001\u6295\u8cc7\u306b\u7740\u624b\u304c\u51fa\u6765\u306a\u3044\u306a\u3069\u306e\u69d8\u3005\u306a\u554f\u984c\u304c\u6563\u898b\u3055\u308c\u308b\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u2800\u5f53\u793e\u306f\u3053\u3046\u3044\u3063\u305f\u72b6\u6cc1\u3092\u53d7\u3051\u3001WEB\u3092\u4e2d\u5fc3\u3068\u3057\u305fKPI\u4fdd\u8a3c\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u65e2\u5b58\u9867\u5ba2\u306e\u80b2\u6210\u3092\u4e2d\u5fc3\u3068\u3057\u3066\u3044\u305f\u4e8b\u696d\u5f62\u614b\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e83\u544a\u3084TVCM\u7b49\u306b\u3082\u4e8b\u696d\u9818\u57df\u3092\u62e1\u5927\u3057\u3001\u30c8\u30fc\u30bf\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u6700\u9069\u5316\u3092\u72d9\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30e1\u30fc\u30ab\u30fc\u72ec\u81ea\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3092\u69cb\u7bc9\u3057\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u305d\u3053\u306b\u84c4\u7a4d\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u72ec\u81eaMA\u30c4\u30fc\u30eb\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u4e00\u6c17\u901a\u8cab\u3067\u5206\u6790\u3092\u884c\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u52b9\u7387\u5316\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u7740\u624b\u3057\u307e\u3057\u305f\u3002\u5f53\u793e\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30e1\u30fc\u30ab\u30fc\u5074\u3067DX\u306b\u304b\u304b\u308b\u5927\u304d\u306a\u6295\u8cc7\u3092\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u901a\u8ca9DX\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u25a0\u300c\u901a\u8ca9DX\u30b5\u30fc\u30d3\u30b9\u300d\u306e\u610f\u7fa9<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u2800\u5f53\u793e\u306f\u3001\u901a\u8ca9\u4e8b\u696d\u8005\u306e\u3055\u3089\u306a\u308b\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u3001\u3053\u308c\u307e\u3067\u30c7\u30fc\u30bf\u5316\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u30fb\u4e00\u5143\u7ba1\u7406\u3057\u3001\u3053\u308c\u307e\u3067\u306e\u4e8b\u696d\u306e\u4e2d\u5fc3\u3067\u3042\u3063\u305fKPI\u4fdd\u8a3c\u306b\u3088\u308bWEB\u5e83\u544a\u3067\u306e\u7372\u5f97\u65bd\u7b56\u3068\u3044\u3046\u67a0\u3092\u8d85\u3048\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eCMO\u203b1\u3001CDO\u203b2\u306e\u30c7\u30fc\u30bf\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u904b\u7528\u578bTVCM\u3084\u8a8d\u77e5\u5e83\u544a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304b\u3089\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306e\u52b9\u7387\u5316\u3001LTV\u306e\u5411\u4e0a\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u2800\u5f53\u793e\u72ec\u81ea\u306eMA\u30c4\u30fc\u30eb\u300cRESULT MASTER\u300d\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u3092\u52a0\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u60c5\u5831\u3084\u3001\u6642\u9593\u3001\u691c\u7d22\u6570\u306a\u3069\u76f8\u5bfe\u7684\u306b\u52b9\u679c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067EC\u3092\u542b\u3081\u305f\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u6700\u9069\u5316\u3059\u308b\u904b\u7528\u304c\u3067\u304d\u308b\u4ed5\u69d8\u3078\u3068\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u3001\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306e\u57fa\u790e\u306f\u3001GCP\u203b4 \u306e\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u304a\u308a\u3001\u5b89\u4fa1\u306b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3067\u304d\u308b\u72b6\u6cc1\u3067\u3001\u5f53\u793e\u304c\u30c7\u30fc\u30bf\u6574\u7406\u3092\u884c\u3044\u3001\u5206\u6790\u3057\u5229\u7528\u3067\u304d\u308b\u74b0\u5883\u3092\u69cb\u7bc9\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u2800\u300cRESULT MASTER\u300d\u306b\u306f\u3001\u5f53\u793e\u304c\u3053\u308c\u307e\u3067\u652f\u63f4\u3057\u3066\u304d\u305f\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u30fb\u30d3\u30e5\u30fc\u30c6\u30a3\u3001\u98df\u54c1\u9818\u57df\u306b\u304a\u3051\u308b800\u793e\u4ee5\u4e0a\u306e\u30c7\u30fc\u30bf\u304c\u84c4\u7a4d\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u300cRESULT MASTER\u300d\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u95a2\u308f\u3089\u305a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3092\u5165\u529b\u3057\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3068\u7d50\u3073\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001AI\u304c\u5b66\u7fd2\u3092\u7e70\u308a\u8fd4\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304b\u3089LTV\u306e\u5411\u4e0a\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u2800\u307e\u305fCookie\u203b3\u898f\u5236\u304c\u61f8\u5ff5\u3055\u308c\u308b\u4e2d\u3067\u3001\u300cRESULT MASTER\u300d\u306b\u306fFacebook\u793e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3API\u203b4\u3092\u9023\u643a\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u7684\u78ba\u306a\u5e83\u544a\u904b\u7528\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u5e83\u544a\u52b9\u679c\u306e\u8a08\u6e2c\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u4eca\u5f8c\u4ed6\u306e\u8131Cookie\u6280\u8853\u304c\u69cb\u7bc9\u3055\u308c\u305f\u5834\u5408\u306b\u3082\u3001\u901f\u3084\u304b\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u74b0\u5883\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"
\u5f53\u793e\u304c\u300c\u901a\u8ca9DX\u30b5\u30fc\u30d3\u30b9\u300d\u3092\u884c\u3046\u610f\u7fa9\u3068\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5074\u306e\u30e1\u30ea\u30c3\u30c8 <\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
\u901a\u8ca9DX\u30b5\u30fc\u30d3\u30b9\u4e00\u4f8b<\/figcaption><\/figure><\/div>\n\n\n\n

\u2800\u5f53\u793e\u306f\u3001\u6b21\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306eCMO\u30fbCDO\u3068\u4e26\u8d70\u3059\u308b\u30c7\u30fc\u30bf\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u901a\u8ca9\u4e8b\u696d\u8005\u306e\u3055\u3089\u306a\u308b\u6210\u9577\u306e\u652f\u63f4\u3001\u30b2\u30fc\u30e0\u30c1\u30a7\u30f3\u30b8\u306e\u5b9f\u73fe\u3092\u56f3\u3063\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

CMO\u203b1\uff1aChief Marketing Officer\u306e\u7565\u3001\u6700\u9ad8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cac\u4efb\u8005<\/p>\n\n\n\n

CDO\u203b2\uff1aChief Digital Officer\u306e\u7565\u3001\u6700\u9ad8\u30c7\u30b8\u30bf\u30eb\u8cac\u4efb\u8005<\/p>\n\n\n\n

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URL\u3000\u3000\u3000\uff1a https:\/\/www.piala.co.jp\/
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e-mail: press@piala.co.jp \uff0f TEL\uff1a03-6362-6833<\/p>\n\n\n\n

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