{"id":16491,"date":"2024-11-01T15:00:00","date_gmt":"2024-11-01T06:00:00","guid":{"rendered":"https:\/\/www.piala.co.jp\/?post_type=article&p=16491"},"modified":"2024-11-01T14:45:16","modified_gmt":"2024-11-01T05:45:16","slug":"%e6%a0%aa%e5%bc%8f%e4%bc%9a%e7%a4%be%e3%83%94%e3%82%a2%e3%83%a9%e3%80%80cco%ef%bc%88chief-creative-officer%ef%bc%89%e5%b0%b1%e4%bb%bb%e3%81%ae%e3%81%8a%e7%9f%a5%e3%82%89%e3%81%9b%e3%80%80%e3%80%8e","status":"publish","type":"article","link":"https:\/\/www.piala.co.jp\/en\/news\/20241101\/16491","title":{"rendered":"\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9\u3000CCO\uff08Chief Creative Officer\uff09\u5c31\u4efb\u306e\u304a\u77e5\u3089\u305b\u3000\u300e\u7e26\u578b\u52d5\u753b\u653b\u7565\u30d1\u30c3\u30b1\u30fc\u30b8\u300f\u306e\u63d0\u4f9b\u4f53\u5236\u3092\u62e1\u5145\u3000"},"content":{"rendered":"\n

\u3000\u8a8d\u77e5\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u30d5\u30a1\u30f3\u5316\u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9 (\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\uff1a\u98db\u9ce5\u8cb4\u96c4\u3001\u4ee5\u4e0b\u300c\u5f53\u793e\u300d)\u306f\u30012024\u5e7411\u67081\u65e5\u4ed8\u3067\u5f53\u793eCCO\uff08 Chief Creative Officer\uff09\u306b\u6a4b\u672c\u525b\u5178\u304c\u5c31\u4efb\u3057\u305f\u3053\u3068\u3092\u304a\u77e5\u3089\u305b\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u25a0\u5c31\u4efb\u306e\u80cc\u666f<\/strong><\/h2>\n\n\n\n

\u3000\u5f53\u793e\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304b\u3089\u9867\u5ba2\u7372\u5f97\u80b2\u6210\u307e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3051\u308b\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u30fb\u5206\u6790\u30fb\u5b9f\u65bd\u3068\u8d85\u9ad8\u901f\uff30\uff24\uff23\uff21\u3092\u884c\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u58f2\u4e0a\u53ca\u3073\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u306b\u6700\u5927\u9650\u8ca2\u732e\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u884c\u3063\u3066\u307e\u3044\u308a\u307e\u3057\u305f\u3002\u73fe\u5728\u306fSNS\u3092\u79d1\u5b66\u7684\u306b\u5206\u6790\u3057\u3001\u4eba\u53e3\u6e1b\u5c11\u306b\u3088\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u6e1b\u5c11\u53ca\u3073\u30b3\u30b9\u30c8\u9ad8\u306e\u4e2d\u3067\u3001\u3044\u304b\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c1\u5358\u4fa1\u3092\u4e0b\u3052\u3064\u3064\u6b63\u3057\u3044\u60c5\u5831\u3092\u4f1d\u9054\u3057\u3001\u30e2\u30ce\u30fb\u30b3\u30c8\u304c\u58f2\u308c\u308b\u304b\u306b\u6ce8\u529b\u3057\u3066\u304a\u308a\u307e\u3059\u3002
\u3000\u6a4b\u672c\u6c0f\u306fTikTok for Business\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u6570\u591a\u304f\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u8ca2\u732e\u3057\u3066\u304d\u305f\u5b9f\u7e3e\u3092\u6709\u3057\u3066\u3044\u307e\u3059\u3002\u8a8d\u77e5\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u3055\u3089\u306b\u306f\u30d5\u30a1\u30f3\u5316\u306b\u81f3\u308b\u307e\u3067\u306e\u5f53\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3001\u6a4b\u672c\u6c0f\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u878d\u5408\u306b\u3088\u308a\u3001\u3088\u308a\u9769\u65b0\u7684\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u304c\u898b\u8fbc\u3081\u308b\u3053\u3068\u304b\u3089\u3001\u3053\u306e\u5ea6\u306e\u5c31\u4efb\u306b\u81f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u25a0\u6a4b\u672c\u525b\u5178\u3000\u7d4c\u6b74<\/strong><\/h2>\n\n\n\n
2001\u5e744\u6708<\/td>\u682a\u5f0f\u4f1a\u793e\u8aad\u58f2\u5e83\u544a\u793e ( \u73fe\u535a\u5831\u5802\uff24\uff39\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9)\u3000\u5165\u793e
\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30ca\u30fc\u3068\u3057\u3066\u591a\u304f\u306e\u5927\u624b\u56fd\u5185\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3092\u62c5\u5f53\u3002<\/td><\/tr>
2004\u5e744\u6708<\/td>\u5c0f\u7530\u6850\u662d\u4e8b\u52d9\u6240\u3000\u5165\u6240
CM\u30d7\u30e9\u30f3\u30ca\u30fc\/\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3068\u3057\u3066TVCM\u7b49\u3092\u62c5\u5f53\u3002<\/td><\/tr>
2007\u5e7410\u6708<\/td>\u30aa\u30b0\u30eb\u30f4\u30a3\u30fb\u30a2\u30f3\u30c9\u30fb\u30e1\u30a4\u30b6\u30fc\u30fb\u30b8\u30e3\u30d1\u30f3\u5408\u540c\u4f1a\u793e\u3000\u5165\u793e
CM\u30d7\u30e9\u30f3\u30ca\u30fc\/\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3068\u3057\u3066TVCM\u30fb\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u4e2d\u5fc3\u306b\u591a\u304f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092
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2016\u5e7411\u6708<\/td>\u682a\u5f0f\u4f1a\u793e\u3000BBDO JAPAN\u3000\u5165\u793e
\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u3057\u3066\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u3092\u62c5\u5f53\u3057\u3001
\u591a\u6570\u306e\u5e83\u544a\u8cde\u3092\u53d7\u8cde\u3002<\/td><\/tr>
2019\u5e745\u6708<\/td>ByteDance\u682a\u5f0f\u4f1a\u793e\u3000\u5165\u793e
\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u3068\u3057\u3066\u3001TikTok\u306a\u3069\u306eBytedance\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b
\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u63d0\u6848\u3084\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6Tips\u958b\u767a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u4ee3\u7406\u5e97\u306a\u3069\u306e\u52c9\u5f37\u4f1a\u3084
\u30bb\u30df\u30ca\u30fc\u306b\u6570\u591a\u304f\u767b\u58c7\u30022022\u5e743\u6708\u3088\u308aTikTok for Business\u306eChief Creative Officer\u306b\u5c31\u4efb\u3002
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2\u3064\u3092\u7d71\u62ec\u3059\u308b \u3002\u540c\u6642\u306b ByteDance\u306eB2B Marketing\u5168\u4f53\u306e\u30d8\u30c3\u30c9\u3082\u517c\u52d9\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u25a0\u6a4b\u672c\u525b\u5178\u3000\u30b3\u30e1\u30f3\u30c8<\/strong><\/h2>\n\n\n\n

\u3000TikTok\u306a\u3069\u7e26\u578b\u30b7\u30e7\u30fc\u30c8\u30e0\u30fc\u30d3\u30fc\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u300cTikTok\u58f2\u308c\u300d\u306b\u4ee3\u8868\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u4ecaEC\u306b\u304a\u3051\u308b\u91cd\u8981\u5ea6\u304c\u6025\u6fc0\u306b\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u30d4\u30a2\u30e9\u306e\u6301\u3064\u58f2\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ca\u30ec\u30c3\u30b8\u3068\u3001\u79c1\u306e\u6301\u3064\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u77e5\u898b\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u753b\u671f\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u3001\u69d8\u3005\u306a\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u4eca\u304b\u3089\u3068\u3066\u3082\u697d\u3057\u307f\u306b\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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\u3000TikTok\u306e\u5f71\u97ff\u529b\u304c\u6025\u901f\u306b\u62e1\u5927\u3059\u308b\u4e2d\u3001\u7e26\u578b\u52d5\u753b\u5e83\u544a\u306e\u5e02\u5834\u306f\u975e\u5e38\u306b\u6d3b\u767a\u3067\u3001\u591a\u304f\u306e\u5e83\u544a\u4e3b\u304c\u300c\u7e26\u578b\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306e\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u307e\u3059\u3002TikTok\u3092\u4e2d\u5fc3\u306b\u3001Instagram Reels\u3084YouTube Shorts\u3068\u3044\u3063\u305f\u4ed6\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3082\u7e26\u578b\u52d5\u753b\u3092\u6a19\u6e96\u3068\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u7279\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5411\u3051\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u77ed\u6642\u9593\u3067\u5b8c\u7d50\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u5e83\u544a\u3088\u308a\u3082\u8996\u8074\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3064\u3051\u3001\u3088\u308a\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002
\u3000\u307e\u305fAR\u3084AI\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u666e\u53ca\u3057\u59cb\u3081\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u88fd\u54c1\u4f53\u9a13\u3092\u3088\u308a\u76f4\u611f\u7684\u304b\u3064\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306b\u63d0\u4f9b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u6df1\u3044\u7d50\u3073\u3064\u304d\u306e\u69cb\u7bc9\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n


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\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

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URL \u3000\u3000\u3000\uff1a https:\/\/www.piala.co.jp\/<\/a><\/p>\n\n\n\n

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