{"id":20661,"date":"2026-02-05T15:30:00","date_gmt":"2026-02-05T06:30:00","guid":{"rendered":"https:\/\/www.piala.co.jp\/?post_type=article&p=20661"},"modified":"2026-02-05T11:56:49","modified_gmt":"2026-02-05T02:56:49","slug":"%e6%a0%aa%e5%bc%8f%e4%bc%9a%e7%a4%be%e3%83%94%e3%82%a2%e3%83%a9%e3%80%80%e6%9c%80%e4%bd%8e%e9%99%90%e3%81%aeimp%e3%82%92%e4%bf%9d%e8%a8%bc%e3%81%97%e3%80%81%e6%9c%80%e5%a4%a7%e5%8c%96%e3%81%af","status":"publish","type":"article","link":"https:\/\/www.piala.co.jp\/en\/news\/20260205\/20661","title":{"rendered":"\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9\u3000\u6700\u4f4e\u9650\u306eIMP\u3092\u4fdd\u8a3c\u3057\u3001\u6700\u5927\u5316\u306f\u5171\u611f\u3067\u72d9\u3046\u3000\u65b0\u30b5\u30fc\u30d3\u30b9\u300cBrand Spark\u300d\u59cb\u52d5"},"content":{"rendered":"\n

\u3000\u8a8d\u77e5\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3001\u30d5\u30a1\u30f3\u5316\u307e\u3067\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\uff1a\u98db\u9ce5\u8cb4\u96c4\u3001\u4ee5\u4e0b\u300c\u5f53\u793e\u300d\uff09\u306f\u3001\u5171\u611f\u3055\u308c\u308b\u4f01\u753b\u3092\u8d77\u70b9\u306b\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\/\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9023\u9396\u3055\u305b\u3001\u5e83\u544a\u8cbb\u3092\u8d85\u3048\u308b\u5f71\u97ff\u529b\u306e\u5275\u51fa\u3092\u76ee\u6307\u3059\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u300cBrand Spark\uff08\u30d6\u30e9\u30f3\u30c9\u30b9\u30d1\u30fc\u30af\uff09\u300d\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002
\u3000Brand Spark\u306f\u3001TV\u30fbTVer\u30fbSNS\u7b49\u306e\u30da\u30a4\u30c9\u65bd\u7b56\u3092\u901a\u3058\u3066\u3001\u6700\u4f4e\u9650\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001IMP\uff09\u3092\u78ba\u5b9f\u306b\u62c5\u4fdd\u3057\u306a\u304c\u3089\u3001\u4f01\u753b\u3084\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3078\u306e\u5171\u611f\u3092\u8d77\u70b9\u306b\u3001\u81ea\u7136\u767a\u751f\u3059\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306aIMP\u306e\u6700\u5927\u5316\u3092\u72d9\u3046\u8a2d\u8a08\u601d\u60f3\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002
\u203b\u5171\u611f\u306b\u3088\u308b\u30aa\u30fc\u30ac\u30cb\u30c3\u30afIMP\u306f\u4fdd\u8a3c\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u25a0Brand Spark\u3068\u306f\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u2015 \u6700\u4f4e\u9650\u306eIMP\u3092\u4fdd\u8a3c\uff08\u30ea\u30fc\u30c1\u30de\u30c3\u30af\u30b9\uff09\u3057\u3001\u6700\u5927\u5316\u3092\u5171\u611f\u3067\u72d9\u3046\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n\n\n\n

\u3000Brand Spark\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u76ee\u7dda\u3067\u6700\u4f4e\u9650\u306eIMP\u3092\u4fdd\u8a3c\u3059\u308b\u72ec\u81ea\u306e\u30ea\u30fc\u30c1\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af\u300c\u30ea\u30fc\u30c1\u30de\u30c3\u30af\u30b9\uff08Reach Max\uff09\u300d\u3068\u3001\u7b2c\u4e09\u8005\u76ee\u7dda\u3067UGC\u5275\u51fa\u3092\u6210\u679c\u4fdd\u8a3c\u3059\u308b\u300cRetail Spark\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6700\u4f4e\u9650\u201c\u4fdd\u8a3c\u3059\u308bIMP\u201d\u3092\u78ba\u5b9f\u306b\u62c5\u4fdd\u3057\u307e\u3059\u3002
\u3000\u5f93\u6765\u306e\u5e83\u544a\u65bd\u7b56\u3067\u306f\u3001\u914d\u4fe1\u3057\u3066\u7d42\u308f\u308a\u3001\u898b\u305b\u3066\u7d42\u308f\u308a\u3068\u306a\u308b\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002Brand Spark\u306f\u3001\u30da\u30a4\u30c9\u5e83\u544a\u3092”\u7d42\u70b9”\u3067\u306f\u306a\u304f”\u8d77\u70b9”\u3068\u6349\u3048\u3001\u78ba\u5b9f\u306b\u5c4a\u3051\u308b\u8a2d\u8a08\u3068\u3001\u5171\u611f\u306b\u3088\u3063\u3066\u5e83\u304c\u308b\u8a2d\u8a08\u3092\u4e21\u7acb\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u3092\u8d85\u3048\u308b\u5f71\u97ff\u529b\u306e\u5275\u51fa\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u25a0\u4fdd\u8a3c\u3067\u304d\u308bIMP\u3068\u6700\u5927\u5316\u3092\u72d9\u3046IMP\u306e\u5f79\u5272\u5206\u62c5<\/strong><\/h3>\n\n\n\n

\u300cBrand Spark\u300d\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u60f3\u3044\u3084\u80cc\u666f\u3092\u4f01\u753b\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001TVCM\u30fbTVer\u5e83\u544a\u306a\u3069\u306e\u30da\u30a4\u30c9\u65bd\u7b56\u3092\u72ec\u81ea\u30ed\u30b8\u30c3\u30af\u300cReach Max\u300d\u3067\u6700\u9069\u5316\u3002\u305d\u306e\u4e0a\u3067\u3001SNS\u3067UGC\u3092\u5275\u51fa\u3059\u308bRetail Spark\u3068\u639b\u3051\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u5171\u611f\u3092\u8d77\u70b9\u3068\u3057\u305fUGC\u3084\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u306e\u767a\u751f\u3092\u72d9\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010Reach Max\u3011\u6700\u4f4e\u9650\u306eIMP\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306e\u30ea\u30fc\u30c1\u6700\u9069\u5316\u30ed\u30b8\u30c3\u30af<\/strong>
\u3000TV\u30fbOTT\u30fbWeb\u30fbSNS\u5e83\u544a\u3092\u6a2a\u65ad\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30ea\u30fc\u30c1\u52b9\u7387\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30da\u30a4\u30c9\u65bd\u7b56\u306b\u304a\u3051\u308b\u8cbb\u7528\u5bfe\u52b9\u3000
\u679c\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010Brand Spark\u3011\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6210\u679c\u4fdd\u8a3c\u3067\u5c4a\u3051\u308b\u8a2d\u8a08
<\/strong>\u3000TVCM\u30fbTVer\u30fbOTT\u30fbSNS\u5e83\u544a\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u60f3\u3044\u3084\u80cc\u666f\u3092\u78ba\u5b9f\u306b\u4f1d\u9054\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010Retail Spark\u3011\u7b2c\u4e09\u8005\u76ee\u7dda\u306eUGC\u5275\u51fa\u3068\u62e1\u6563\u3092\u62c5\u3046\u8a2d\u8a08<\/strong>
\u3000UGC\u5275\u51fa\u3092\u6210\u679c\u4fdd\u8a3c\u3067\u5b9f\u73fe\u3057\u3001\u7b2c\u4e09\u8005\u76ee\u7dda\u3067\u306e\u30d0\u30ba\u3092\u751f\u307f\u51fa\u3057\u3001\u30e1\u30c7\u30a3\u30a2\u9732\u51fa\u3084\u4e8c\u6b21\u62e1\u6563\u3092\u901a\u3058\u3066\u3001
\u5171\u611f\u306b\u3088\u308bIMP\u306e\u6700\u5927\u5316\u3068\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n\n\n\n

\u25a0\u5171\u611f\u306e\u6700\u5927\u5316\u306f\u5076\u7136\u306b\u4efb\u305b\u306a\u3044\u3002\u30c7\u30fc\u30bf\u00d7\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u306b\u3088\u308b\u62e1\u6563\u8a2d\u8a08<\/strong><\/h3>\n\n\n\n

\u3000\u904e\u53bb\u306b\u63d0\u4f9b\u3057\u3066\u304d\u305f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u30b5\u30fc\u30d3\u30b9\u300cInfluence\u300d\u304a\u3088\u3073\u3001\u30c7\u30fc\u30bf\u5206\u6790\u30fb\u8cfc\u8cb7\u53ef\u8996\u5316\u30b5\u30fc\u30d3\u30b9\u300cPIALA Intelligence\u300d\u306e\u77e5\u898b\u3092\u6d3b\u7528\u3057\u3001\u8ab0\u306b\u3001\u306a\u305c\u5c4a\u304d\u3001\u3069\u3046\u5e83\u304c\u308b\u306e\u304b\u3092\u524d\u63d0\u306b\u3057\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u8a2d\u8a08\u3092\u884c\u3044\u307e\u3059\u3002
\u3000\u5358\u306a\u308b\u9732\u51fa\u3084\u6a5f\u80fd\u8a34\u6c42\u3067\u306f\u306a\u304f\u3001\u300c\u8a9e\u308a\u305f\u304f\u306a\u308b\u5e83\u544a\u300d\u300c\u52dd\u624b\u306b\u5e83\u304c\u308b\u69cb\u9020\u300d\u3092\u610f\u56f3\u7684\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u8d77\u70b9\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u767a\u751f\u78ba\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u25a0\u30d7\u30e9\u30f3\u4f8b<\/h3>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

\u25a0\u4eca\u5f8c\u306e\u5c55\u958b<\/strong><\/h3>\n\n\n\n

\u3000\u4eca\u5f8c\u306f\u3001TV\u30fb\u30c7\u30b8\u30bf\u30eb\u30fbSNS\u3092\u6a2a\u65ad\u3057\u305f\u8907\u6570\u30d7\u30e9\u30f3\u306e\u63d0\u4f9b\u3092\u4e88\u5b9a\u3057\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30d5\u30a7\u30fc\u30ba\u3084\u76ee\u7684\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u8a2d\u8a08\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002
\u3000\u306a\u304a\u3001\u5f53\u793e\u3067\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u682a\u5f0f\u4f1a\u793e\u30aa\u30cb\u30aa\u30f3\u306e\u5b50\u4f1a\u793e\u5316\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u4f01\u753b\u30fb\u5236\u4f5c\u6a5f\u80fd\u306e\u5f37\u5316\u3092\u9032\u3081\u3066\u304a\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u914d\u4fe1\u8a2d\u8a08\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u63d0\u4f9b\u3067\u304d\u308b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u3000\u3000Brand Spark\u306f\u3001\u3053\u3046\u3057\u305f\u7d44\u7e54\u5f37\u5316\u3092\u80cc\u666f\u306b\u751f\u307e\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308a\u3001\u4eca\u5f8c\u3055\u3089\u306a\u308b\u9032\u5316\u3092\u4e88\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002
\u3000\u5e83\u544a\u306e\u5f79\u5272\u306f\u3001\u3082\u306f\u3084\u300c\u898b\u305b\u308b\u3053\u3068\u300d\u3067\u306f\u306a\u304f\u3001\u8a9e\u3089\u308c\u308b\u304d\u3063\u304b\u3051\u3092\u3064\u304f\u308b\u3053\u3068\u3078\u3068\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002Brand Spark\u306f\u3001\u30da\u30a4\u30c9\u3067\u78ba\u5b9f\u306b\u5c4a\u3051\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u5171\u611f\u3092\u751f\u307f\u3001\u5e83\u544a\u8cbb\u3092\u8d85\u3048\u308b\u5f71\u97ff\u529b\u3078\u3068\u62e1\u5f35\u3059\u308b\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3010\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9\u3000\u4f1a\u793e\u6982\u8981\u3011<\/strong>
\u5546\u53f7\u3000\u3000 \u3000\uff1a \u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9
\u4ee3\u8868\u8005\u3000\u3000 \uff1a \u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577 \u98db\u9ce5 \u8cb4\u96c4
\u6240\u5728\u5730\u3000\u3000 \uff1a \u3012150-6013\u3000\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u6075\u6bd4\u5bff4-20-3\u6075\u6bd4\u5bff\u30ac\u30fc\u30c7\u30f3\u30d7\u30ec\u30a4\u30b9\u30bf\u30ef\u30fc 13\u968e
\u8a2d\u7acb \u3000\u3000\u3000\uff1a 2004\u5e743\u6708
\u4e8b\u696d\u5185\u5bb9 \u3000\uff1a \uff11.EC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30c3\u30af\u4e8b\u696d\u3000\uff12.\u5e83\u544a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d
\u8cc7\u672c\u91d1\u3000\u3000 \uff1a 50\u767e\u4e07\u5186\uff082025\u5e749\u6708\u672b\uff09
\u8a3c\u5238\u30b3\u30fc\u30c9 \uff1a \u6771\u4eac\u8a3c\u5238\u53d6\u5f15\u6240\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u5e02\u5834(\u8a3c\u5238\u30b3\u30fc\u30c9\uff1a7044)
\u95a2\u9023\u4f1a\u793e\u3000 \uff1a \u6bd4\u667a\uff08\u676d\u5dde\uff09\u5546\u8cbf\u6709\u9650\u516c\u53f8 \u3001 PIATEC\uff08Thailand\uff09Co., Ltd. \u3001
\u3000\u3000\u3000\u3000\u3000\u3000 CHANNEL J\uff08THAILAND\uff09Co., Ltd. \u3001PG-Trading\uff08Vietnam\uff09Co., Ltd. \u3001
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