{"id":3088,"date":"2020-08-04T11:00:16","date_gmt":"2020-08-04T02:00:16","guid":{"rendered":"https:\/\/www.piala.co.jp\/news\/20200804\/3088"},"modified":"2020-08-04T11:00:16","modified_gmt":"2020-08-04T02:00:16","slug":"20200804","status":"publish","type":"article","link":"https:\/\/www.piala.co.jp\/en\/news\/20200804\/3088","title":{"rendered":"LTV\u306e\u6700\u5927\u5316\u306e\u305f\u3081CRM\u3092\u5f37\u5316\u3000\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u90e8\u30928\u6708\u3088\u308a\u65b0\u8a2d"},"content":{"rendered":"<p>\u2800\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u3001\u98df\u54c1\u9818\u57df\u3067KPI\u4fdd\u8a3c\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30df\u30c3\u30c8\u30ab\u30f3\u30d1\u30cb\u30fc\u3001\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9\uff08\u672c\u793e\uff1a\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u3001\u4ee3\u8868\uff1a\u98db\u9ce5 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Relationship Management\u306e\u7565\uff0f\u610f\u5473\uff1a\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u306e\u9700\u8981\u306b\u5099\u3048\u305f\u4f53\u5236\u3092\u6574\u3048\u307e\u3059\u3002<\/p>\n<p>\u2800\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u4e3b\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u7528\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u7d9a\u3051\u305f\u3044\u3068\u611f\u3058\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u884c\u3046\u3059\u3079\u3066\u306e\u884c\u52d5\u3068\u305d\u306e\u6982\u5ff5\u3092\u3044\u3044\u307e\u3059\u3002\u9867\u5ba2\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u3001LTV\uff08Life Time Value\uff09\u306e\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u203bLTV\u3068\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u306e\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306b\u81ea\u793e\u306b\u5bfe\u3057\u3066\u3082\u305f\u3089\u3057\u305f\u53ce\u76ca\u306e\u7dcf\u984d\u3092\u7b97\u51fa\u3059\u308b\u6307\u6a19<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u25a0\u5f53\u793e\u306a\u3089\u3067\u306f\u306e\u6210\u679c\u5831\u916c\u578b\u3067CRM\u3092\u652f\u63f4<\/strong><\/p>\n<p>\u2800\u73fe\u5728\u306e\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u4e8b\u696d\u3067\u306f\u3001\u521d\u56de\u306e\u5546\u54c1\u4fa1\u683c\u3092\u6291\u3048\u3001\u307e\u305a\u306f\u5546\u54c1\u3092\u8a66\u3057\u3066\u3044\u305f\u3060\u304f\u3001\u3068\u3044\u3046\u30e2\u30c7\u30eb\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u304a\u5ba2\u69d8\u304c\u6e80\u8db3\u3057\u306a\u3044\u3068\u7d99\u7d9a\u7684\u306a\u8cfc\u5165\u306b\u306f\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002\u521d\u56de\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306e\u5e83\u544a\u8cbb\u306f\u521d\u56de\u306e\u5546\u54c1\u4fa1\u683c\u3088\u308a\u9ad8\u3044\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u8d64\u5b57\u306b\u3055\u3048\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3044\u304b\u306bCRM\u306b\u304a\u3044\u3066\u3001\u304a\u5ba2\u69d8\u306e\u6e80\u8db3\u3068\u671f\u5f85\u306b\u5fdc\u3048\u3001\u7d99\u7d9a\u7387\u3092\u4e0a\u3052\u3066\u3044\u304f\u304b\u304c\u3001\u6210\u529f\u306b\u5c0e\u304f\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u2800\u5f53\u793e\u306f\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u3001\u98df\u54c1\u9818\u57df\u306e\u901a\u8ca9\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u5bfe\u3057\u3066\u3001\u6210\u679c\u5831\u916c\u578b\u3067\u5546\u54c1\u958b\u767a\u652f\u63f4\u304b\u3089\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3001\u9867\u5ba2\u80b2\u6210\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u884c\u3063\u3066\u304a\u308a\u307e\u3059\u30022004\u5e74\u306e\u5275\u696d\u3088\u308a\u901a\u8ca9\u4e8b\u696d\u8005\u306e\u652f\u63f4\u3092\u7d9a\u3051\u3001\u305d\u306e\u6570\u306f\u5ef6\u3079800\u793e\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u84c4\u7a4d\u3057\u3066\u304d\u305f\u60a9\u307f\u5225\u30c7\u30fc\u30bf\u3068\u3001\u7dcf\u5408\u7684\u306b\u5e83\u544a\u52b9\u679c\u5206\u6790\u3092\u884c\u3046\u72ec\u81ea\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u300cRESULT MASTER(\u30ea\u30b6\u30eb\u30c8\u30de\u30b9\u30bf\u30fc)\u300d\u3092\u4f7f\u7528\u3057\u3066\u3001\u4ed6\u793e\u3067\u306f\u307b\u3068\u3093\u3069\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u3001CRM\u306eKPI\u4fdd\u8a3c\u30b5\u30fc\u30d3\u30b9\u3092\u5f37\u5316\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u00a0<\/p>\n<p>\u2800\u5f53\u793e\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u90e8\u306e\u65b0\u8a2d\u306b\u3088\u308a\u5897\u52a0\u3059\u308bCRM\u9700\u8981\u306b\u5fdc\u3048\u3001LTV\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u3066\u307e\u3044\u308a\u307e\u3059\u3002<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>\u3010\u4f1a\u793e\u6982\u8981\u3011<\/strong><\/p>\n<table width=\"643\">\n<tbody>\n<tr>\n<td width=\"95\">\u5546\u53f7<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u4ee3\u8868\u8005<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">\u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577 \u98db\u9ce5 \u8cb4\u96c4<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u6240\u5728\u5730<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">\u3012150-6013\u3000\u6771\u4eac\u90fd\u6e0b\u8c37\u533a\u6075\u6bd4\u5bff4-20-3\u6075\u6bd4\u5bff\u30ac\u30fc\u30c7\u30f3\u30d7\u30ec\u30a4\u30b9\u30bf\u30ef\u30fc 13\u968e<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u8a2d\u7acb<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">2004\u5e743\u6708<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u4e8b\u696d\u5185\u5bb9<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">\uff11.EC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30c3\u30af\u4e8b\u696d\u3000\uff12.\u5e83\u544a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u696d<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u8cc7\u672c\u91d1<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">848\u767e\u4e07\u5186\uff082020\u5e746\u6708\u672b\uff09<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u8a3c\u5238\u30b3\u30fc\u30c9<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">\u6771\u4eac\u8a3c\u5238\u53d6\u5f15\u6240\u5e02\u5834\u7b2c\u4e00\u90e87044<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">\u95a2\u9023\u4f1a\u793e<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">\u6bd4\u667a\uff08\u676d\u5dde\uff09\u5546\u8cbf\u6709\u9650\u516c\u53f8 \u3001 PIATEC\uff08Thailand\uff09Co., Ltd. \u3001<\/p>\n<p>\u682a\u5f0f\u4f1a\u793ePIALab. \u3001 \u53f0\u7063\u6bd4\u667a\u5546\u8cbf\u80a1\u4efd\u6709\u9650\u516c\u53f8 \u3001<\/p>\n<p>CHANNEL J\uff08THAILAND\uff09Co., Ltd. \u3001 PG-Trading\uff08Vietnam\uff09Co., Ltd.<\/td>\n<\/tr>\n<tr>\n<td width=\"95\">URL<\/td>\n<td width=\"28\">\uff1a<\/td>\n<td width=\"520\">https:\/\/www.piala.co.jp\/<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u3010\u5831\u9053\u95a2\u4fc2\u8005\u304b\u3089\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u5148\u3011<\/p>\n<p>\u30d4\u30a2\u30e9\u5e83\u5831\u4e8b\u52d9\u5c40\u3000\u3000\u62c5\u5f53\uff1a\u82e5\u6749<\/p>\n<p>\u643a\u5e2f\uff1a090-3045-1584<\/p>\n<p>TEL\uff1a03-5411-0066\u3000FAX\uff1a03-3401-7788<\/p>\n<p>E-mail\uff1apr@netamoto.co.jp<\/p>\n<p>\u00a0<\/p>\n<p>\u682a\u5f0f\u4f1a\u793e\u30d4\u30a2\u30e9\u3000\u7ba1\u7406\u672c\u90e8 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