{"id":836,"date":"2022-02-23T15:09:09","date_gmt":"2022-02-23T06:09:09","guid":{"rendered":"https:\/\/piala-corp.piatec.co.th\/?page_id=836"},"modified":"2026-06-30T18:13:02","modified_gmt":"2026-06-30T09:13:02","slug":"philosophy","status":"publish","type":"page","link":"https:\/\/www.piala.co.jp\/en\/aboutus\/philosophy","title":{"rendered":"Management Philosophy"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container\">\n<div id=\"philosophy\" class=\"js-animate fade-in\">\n    <div class=\"philosophy_block\">\n       <div class=\"philosophy_block-item\">\n             <a href=\"#management\">\n             <div class=\"txt-1\">MANAGEMENT PHILOSOPHY<\/div><\/a>\n       <\/div>\n       <div class=\"philosophy_block-item\">\n             <a href=\"#vision\">\n             <div class=\"txt-1\">2035 PIALA GROUP VISION<\/div><\/a>\n       <\/div>\n       <div class=\"philosophy_block-item\">\n             <a href=\"#mission\">\n             <div class=\"txt-1\">VISION &#038; MISSION<\/div>\n             <\/a>\n       <\/div>\n       <div class=\"philosophy_block-item\">\n             <a href=\"#conducts\">\n             <div class=\"txt-1\">CODE OF CONDUCT<\/div>\n             <\/a>\n       <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull management_bg\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group management_group1\"><div class=\"wp-block-group__inner-container\">\n<div id=\"management\"><\/div>\n<div id=\"philosophy\">\n    <div class=\"philosophy_bg js-animate fade-in\">\n        <img src=\"\/wp-content\/themes\/piala-corp\/assets\/img\/philosophy\/management_bg.png\" alt=\"\">\n    <\/div>\n    <div class=\"philosophy_inner js-animate fade-in-up\" data-delay=\"0.8\">\n        <div class=\"philosophy_label\">\n            <span>PHILOSOPHY<\/span>\n        <\/div>\n        <div class=\"philosophy_content\">\n            <p class=\"philosophy_sub\">MANAGEMENT<\/p>\n            <h2 class=\"philosophy_heading\">\n                Create a world<br>\n                where everything<br>\n                is a win\n            <\/h2>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div id=\"philosophy\" class=\"js-animate fade-in\">\n    <div class=\"df-win\">\n        <div class=\"topic-right\">\n           <div class=\"df-win-right\">\n                <div class=\"circle-w\">\n                    <div class=\"circle\">1.<\/div>\n                <\/div>\n                <div class=\"text-w\">\n                    <div class=\"txt-right\">Optimize mutual profit increase for our clients<\/div>\n                    <div class=\"txt-right-detail\">Proposals and problem-solving that truly look into the future<\/div>\n                <\/div>\n           <\/div>\n           <div class=\"df-win-right\">\n                <div class=\"circle-w\">\n                    <div class=\"circle\">2.<\/div>\n                <\/div>\n                <div class=\"text-w\">\n                    <div class=\"txt-right\">A win-win relationship between services and end-users<\/div>\n                    <div>Understanding the position of end-users, whether indirectly or directly, improves services and profits<\/div>\n                <\/div>\n           <\/div>\n           <div class=\"df-win-right\">\n                <div class=\"circle-w\">\n                    <div class=\"circle\">3.<\/div>\n                <\/div>\n                <div class=\"text-w\">\n                    <div class=\"txt-right\">A win-win relationship within an organization<\/div>\n                    <div>Partnership that achieves business goals cross-departmentally<\/div>\n                <\/div>\n           <\/div>\n           <div class=\"df-win-right\">\n                <div class=\"circle-w\">\n                    <div class=\"circle\">4.<\/div>\n                <\/div>\n                <div class=\"text-w\">\n                    <div class=\"txt-right\">Mutually happy relationship between company and employees<\/div>\n                    <div>Company\u2019s commitment to its employees and commitment of employees to achieve unified goals<\/div>\n                <\/div>\n           <\/div>\n           <div class=\"df-win-right\">\n                <div class=\"circle-w\">\n                    <div class=\"circle\">5.<\/div>\n                <\/div>\n                <div class=\"text-w\">\n                    <div class=\"txt-right\">A mutual win-win relationship between yourself and your surroundings<\/div>\n                    <div>Self-development that enables you to build win-win relationships with family, friends, and all connections<\/div>\n                <\/div>\n           <\/div>\n        <\/div>\n        \n    <\/div>\n    \n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull group-vision-bg js-animate fade-in-up\"><div class=\"wp-block-group__inner-container\">\n<div id=\"vision\"><\/div>\n<div class=\"group-vision\">\n  <div class=\"title-en js-animate fade-in-up\" data-delay=\"0.5\">2035 PIALA<br>GROUP VISION<\/div>\n\n  <div class=\"js-animate fade-in-up\" data-delay=\"0.7\">\n  <div class=\"subtitle-jp\">\nBy 2035, Piala will evolve marketing<br>\nfrom &#8220;a technology to sell&#8221;<br>\ninto &#8220;a foundation where society and business continue to grow.&#8221;\n  <\/div>\n\n  <div class=\"tagline\">\n    Growth<br>\n    Infrastructure<br>\n    Company\n  <\/div>\n  <\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container\">\n<section class=\"growth-company\">\n    <div class=\"growth-company__inner\">\n        <h2 class=\"growth-company__title js-animate fade-in\">\n            Why\uff3bGrowth Infrastructure Company\uff3d\uff1f\n        <\/h2>\n        <div class=\"growth-company__flow js-animate fade-in\">\n            <div class=\"growth-company__box\">\n                Technology to sell<br>\n                One-time support\n            <\/div>\n            <div class=\"growth-company__arrow\"><\/div>\n            <div class=\"growth-company__box growth-company__box--active\">\n                A foundation where society<br>\n                and business keep growing\n            <\/div>\n        <\/div>\n        <div class=\"growth-company__message js-animate fade-in\">\n            <h3>\n                We don&#8217;t just support growth. We build the foundation that keeps it going.\n            <\/h3>\n            <p>\n                That&#8217;s what it means to be a [Growth Infrastructure Company].\n            <\/p>\n        <\/div>\n    <\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container\">\n<div class=\"process-section\" id=\"processSection\">\n  <div>\n    <div class=\"scene\" id=\"scene\">\n\n      <svg viewBox=\"0 0 700 700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <defs>\n        <linearGradient id=\"ring\" gradientUnits=\"userSpaceOnUse\" x1=\"150\" y1=\"150\" x2=\"550\" y2=\"550\">\n          <stop offset=\"0%\" stop-color=\"#DDF9EA\"><\/stop>\n          <stop offset=\"40%\" stop-color=\"#DDF9EA\"><\/stop>\n          <stop offset=\"60%\" stop-color=\"#F7E3DE\"><\/stop>\n          <stop offset=\"100%\" stop-color=\"#F7E3DE\"><\/stop>\n        <\/linearGradient>\n      <\/defs>\n\n      <path class=\"seg\" id=\"sA\" fill=\"url(#ring)\" stroke=\"#fff\" stroke-width=\"10\" d=\"M176.8 250 A200 200 0 0 1 523.2 250 L427.9 305 A90 90 0 0 0 272.1 305 Z\"><\/path>\n      <path class=\"seg\" id=\"sB\" fill=\"url(#ring)\" stroke=\"#fff\" stroke-width=\"10\" d=\"M350 550 A200 200 0 0 1 176.8 250 L272.1 305 A90 90 0 0 0 350 440 Z\"><\/path>\n      <path class=\"seg\" id=\"sC\" fill=\"url(#ring)\" stroke=\"#fff\" stroke-width=\"10\" d=\"M523.2 250 A200 200 0 0 1 350 550 L350 440 A90 90 0 0 0 427.9 305 Z\"><\/path>\n\n      <circle cx=\"350\" cy=\"350\" r=\"88\" fill=\"#fff\"><\/circle>\n      <\/svg>\n\n      <div class=\"lbl\" id=\"lA\">\n        <div class=\"num\">1<\/div>\n        <div class=\"title\">The Evolution of Marketing<\/div>\n        <div class=\"desc\">With the advancement of AI and technology, marketing is evolving from mere sales promotion activities into infrastructure that automates and optimizes business growth.<\/div>\n      <\/div>\n      <div class=\"lbl\" id=\"lC\">\n        <div class=\"num\">2<\/div>\n        <div class=\"title\">A Direct Approach to Social Issues<\/div>\n        <div class=\"desc\">&#8220;Marketing DX&#8221;, &#8220;Essential Worker DX&#8221;, &#8220;Business Creation&#8221;.<br> These three domains interact with one another to generate discontinuous growth that cannot be achieved by any single domain alone.<\/div>\n      <\/div>\n      <div class=\"lbl\" id=\"lB\">\n        <div class=\"num\">3<\/div>\n        <div class=\"title\">The Convergence and Expansion of Business Domains<\/div>\n        <div class=\"desc\">To address social challenges such as a declining workforce, we harness the power of AI and marketing to maximize human potential and build a foundation for the growth of society as a whole.<\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/div>\n\n<script>\nconst SVG_W = 700;\n\nconst groups = [\n  { seg: document.getElementById('sA'), lbl: document.getElementById('lA') },\n  { seg: document.getElementById('sC'), lbl: document.getElementById('lC') },\n  { seg: document.getElementById('sB'), lbl: document.getElementById('lB') },\n];\n\n\nfunction showStep(i) {\n  groups[i].seg.classList.add('show');\n  setTimeout(() => groups[i].lbl.classList.add('show'), 500);\n}\n\nconst observer = new IntersectionObserver((entries) => {\n  entries.forEach(entry => {\n    if (!entry.isIntersecting) return;\n    showStep(0);\n    setTimeout(() => showStep(1), 1000);\n    setTimeout(() => showStep(2), 2000);\n    observer.unobserve(entry.target);\n  });\n}, { threshold: 0.25 });\n\nobserver.observe(document.getElementById('processSection'));\n\n\ngroups.forEach((g, i) => {\n  const on  = () => { g.seg.classList.add('hov'); };\n  const off = () => { g.seg.classList.remove('hov'); };\n  g.seg.addEventListener('mouseenter', on);\n  g.seg.addEventListener('mouseleave', off);\n  g.lbl.addEventListener('mouseenter', on);\n  g.lbl.addEventListener('mouseleave', off);\n});\n<\/script>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull vision-mission-bg\"><div class=\"wp-block-group__inner-container\">\n<div id=\"mission\"><\/div>\n<section class=\"vision-mission\">\n    <div class=\"vision-mission__side js-animate fade-in\">\n        <span>VISION &#038; MISSION<\/span>\n    <\/div>\n    <div class=\"vision-mission__content\">\n        <div class=\"vm-row js-animate fade-in\">\n            <div class=\"vm-label\">\n                <span>VISION<\/span>\n            <\/div>\n            <div class=\"vm-text\">\n                <h2>\n                    Redefine the rules of marketing.<br>\nCreate impact for society.\n                <\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"vm-row vm-row--mission js-animate fade-in\">\n            <div class=\"vm-label\">\n                <span>MISSION<\/span>\n            <\/div>\n            <div class=\"vm-text\">\n                <h2>\n                    Create With AI AND EMOTION.\n                <\/h2>\n                <p>\n                    Data-driven logic and AI-powered optimization. Combined with human passion and creativity.<br>\nBalancing reproducibility with empathy is the core of our group.<br>\nWith the evolution of AI and technology, marketing is transforming into infrastructure that automates and optimizes business growth. At the center of that transformation, our group implements a system where growth is born, circulates, and continues to expand.\n                <\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull conduct-bg\"><div class=\"wp-block-group__inner-container\">\n<div id=\"conducts\"><\/div>\n<section class=\"conduct\">\n    <div class=\"conduct__inner\">\n\n        <div class=\"js-animate fade-in\">\n            <h2 class=\"conduct__title\">\n                <span>Code of Conduct<\/span>\n            <\/h2>\n\n            <p class=\"conduct__subtitle\">\n                Six action guidelines that shape PIALA\n            <\/p>\n        <\/div>\n\n        <div class=\"conduct__grid js-animate fade-in\">\n\n            <div class=\"conduct__item\">\n                <div class=\"conduct__circle\">\n                    <span>HYBRID<br>THINKING<\/span>\n                <\/div>\n\n                <div class=\"conduct__text\">\n                    Blend logic and sensibility.\n                <\/div>\n            <\/div>\n\n            <div class=\"conduct__item\">\n                <div class=\"conduct__circle\">\n                    <span>NOT JUST<br>RIGHT<\/span>\n                <\/div>\n\n                <div class=\"conduct__text\">\n                    Go beyond what is correct.\n                <\/div>\n            <\/div>\n\n            <div class=\"conduct__item\">\n                <div class=\"conduct__circle\">\n                    <span>WIN-WIN<\/span>\n                <\/div>\n\n                <div class=\"conduct__text\">\n                    Prosper together with all stakeholders.\n                <\/div>\n            <\/div>\n\n            <div class=\"conduct__item\">\n                <div class=\"conduct__circle\">\n                    <span>SPEED IS<br>POWER<\/span>\n                <\/div>\n\n                <div class=\"conduct__text\">\n                    Overwhelm with speed.\n                <\/div>\n            <\/div>\n\n            <div class=\"conduct__item\">\n                <div class=\"conduct__circle\">\n                    <span>EVOLVE <br class=\"sp\">&#038;<br>EVOLVE<\/span>\n                <\/div>\n\n                <div class=\"conduct__text\">\n                    Constantly keep evolving.\n                <\/div>\n            <\/div>\n\n            <div class=\"conduct__item\">\n                <div class=\"conduct__circle conduct__circle--small\">\n                    <span>ALL FOR ONE<br>\n                    ALL FOR IMPACT<\/span>\n                <\/div>\n\n                <div class=\"conduct__text\">\n                    Unite individual strengths and move society.\n                <\/div>\n            <\/div>\n\n        <\/div>\n\n    <\/div>\n\n<\/section>\n<\/div><\/div>\n\n\n\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@studio-freight\/lenis@1\/bundled\/lenis.min.js\"><\/script>\n<style>\n  html.lenis {\n    scroll-behavior: auto;\n  }\n  #primary{\n    margin-bottom: 0 !important;\n  }\n  .site-content {\n    padding-bottom: 0 !important;\n  }\n<\/style>\n<script>\n\/\/ ===== Lenis Smooth Scroll Settings =====\nconst lenis = new Lenis({\n  duration: 1.2,\n  smooth: true,\n  wheelMultiplier: 0.9,\n  touchMultiplier: 1.5,\n  gestureDirection: 'vertical',\n  infinite: false,\n});\n\n\/\/ Animation loop\nfunction raf(time) {\n  lenis.raf(time);\n  requestAnimationFrame(raf);\n}\nrequestAnimationFrame(raf);\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>MANAGEMENT PHILOSOPHY 2035 PIALA GROUP VISION VISION &#038; MISSION CODE OF CONDUCT PHILOSOPHY MANAGEMENT Create a world where everything is a win 1. Optimize mutual profit increase for our clients Proposals and problem-solving that truly look into the future 2. A win-win relationship between services and end-users Understanding the position of end-users, whether indirectly or &hellip; <a href=\"https:\/\/www.piala.co.jp\/en\/aboutus\/philosophy\"><\/p>\n<div class=\"read_more_btn more-btn-search\">Read more<span class=\"screen-reader-text\"> &#8220;Management Philosophy&#8221;<\/span><\/div>\n<p><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":21,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/pages\/836"}],"collection":[{"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/comments?post=836"}],"version-history":[{"count":38,"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/pages\/836\/revisions"}],"predecessor-version":[{"id":22331,"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/pages\/836\/revisions\/22331"}],"up":[{"embeddable":true,"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/pages\/21"}],"wp:attachment":[{"href":"https:\/\/www.piala.co.jp\/en\/wp-json\/wp\/v2\/media?parent=836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}