STRENGTH

We centrally manage offline, influencer, and online marketing data that has not been visualized until now and perform overall optimization with the goal of ultimately increasing sales through establishment of an analytical environment. As a partner of our clients’ CMO and CDO, we aim to improve the efficiency of new customer acquisition and LTV.

In the healthcare, beauty, and food industries, concerns such as wanting to remove pigmentation, wanting to remove wrinkles, or having high blood pressure often motivate consumers to make purchases. We focused on that and established our unique data on concerns through our marketing support to over 800 companies. We have achieved highly reproducible implementation of measures based on our analysis system utilizing AI.

We have our own integrated and specialized solutions including digital transformation of e-commerce and D2C businesses support, acquisition of new customers, development of existing customers, infrastructure establishment support, overseas expansion support, and funding assistance. We work side by side with our clients from the business planning stage by creating a 3-year business simulation based on our accumulated data of more than 800 companies and data on concerns.

We have achieved semi-automation of excellent target-setting with our own system based on past cases by managing operational data by media. While primarily optimizing budgets by media and promotion using AI, we can automatically present excellent assets with a combination of media x category x target x creative x operation. We cover the creative network that enables PDCA with more than 2 million cycles per month and a governance structure capable of checking compliance with the Act Against Unjustifiable Premiums and Misleading Representations, the Pharmaceutical and Medical Devices Act, and other laws and regulations.