I would like to express our sincere gratitude to our shareholders and investors for their continued support and patronage.
Since its establishment in March 2004, PIALA Group has been providing marketing support for e-commerce companies and D2C companies in the healthcare, beauty, and food markets toward the new era when life lasts 100 years, aiming to achieve our corporate vision of “Smart Marketing For Your Life.” We have been providing KPI assurance services, which commit to marketing effectiveness by focusing on people’s concerns and utilizing unique data based on their concerns, as our main service. However, today, as an all-data partner of our clients offering integrated and specialized solutions covering everything from business development to product development, infrastructure development, branding, online and offline new customer acquisition to existing customer development, we are expanding our business and operational areas in order to optimize overall marketing.
Both net sales and income were significantly lower than we originally expected. That was a result of the impact from market changes in the business environment including the global spread of COVID-19 in 2020 and the tightening of regulations in the Act against Unjustifiable Premiums and Misleading Representations and the Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices in 2021. We would like to sincerely apologize to our shareholders for any concern caused by the changes in our business results.
We have been expanding the scope of the main service we have provided up to now called the KPI Assurance Service to include fields such as branding advertisements and TV commercials since 2021. We also started providing new e-commerce digital transformation services to optimize advertising effectiveness by analyzing online and offline data all at once. In addition, we are developing new businesses such as our marketing digital transformation service and in-house businesses which we are expanding to other industries in addition to healthcare, beauty and food products. We will aim to acquire new sources of revenue and to re-grow our existing businesses with those efforts.
We will expand our business and operational areas and create a world where everything is a win, which is the Group’s management philosophy, so that you will continue to support us in the mid- to long-term, and all of us, including the directors and employees, will work together as one to strive to continue creating valuable experiences for all, which is our corporate mission.
We appreciate the continued understanding and support of our shareholders for the Group.
President and Representative Director