Company History

Company History

2017

May

Akira Takabayashi was appointed the position of Chief Technical Officer (CTO) on May 3, 2017.

Apr

PIALA renewed its corporate logo and website.

Apr

PIALA signed an agreement on a strategic capital business alliance with Evolable Asia Corporation.

2016

Sep

PIALA transferred its apparel brand, Marblee, to IMU Co., Ltd.

July

PIALA launched an Influencer Marketing Service, “Buzz minutes,” which entirely focuses on the user’s perspective.

May

PIALA obtained a patent for a unique “contribution analysis using attribution scores” and “LTV analysis for each advertising and promotion” in an attribution analysis tool, RESULT MASTER.

Mar

Fukuoka Office established at Chuo-ku Fukuoka-shi.

2015

Aug

The name of the “Smattch” it changed to “BeMattch”.

July

PIALA increased its capital to 146 million JPY. (Includes capital surplus).

July

Yusuke Hasegawa, a certified partner of Google Cloud Platform, was appointed the position of technical advisor at PIALA.

May

Release of [Smattch] – One to One hospitality system.

May

Mr Toshio Kaba and Mr Kakuyu Aoyama were appointed as auditors on 27 March 2015.

Mar

The amount of capital was increased to JPY 37.4 million.

Jan

Release of [RESULT GATE] – a strategic marketing solution for advertising.

2014

July

Establishment of PIALA’s consolidated subsidiary: PIALab.

May

Mr Takeshi Sugino was appointed as the company’s full-time corporate auditor on 1 May.

Apr

Website renewal with a new theme- ‘Marketing Automation Declaration’.

Apr

CRM based Omni-channel was made possible by coupons and points. The release of [RESULT COUPON] -a cloud-based O2O solution.

Mar

10th anniversary of PIALA Inc. on 24 March.

Jan

The release of ‘RESULT series’service, an integration of existing services of JOY EC, JOY MASTER and BLOGCAST,aimed at advancing PIALA’s system service and brand equity planning with unification of brands in pursuit of global expansion. Service logos were,therefore,renewed.

2013

Oct

Opening of interior shop – ‘My Marblee’, a collaboration of PIALA’s original brand ‘Marblee’ and Dinos.

June

Established branch office of PG-Trading (Hangzhou) Co. Ltd in Shanghai.

Mar

Established PG -Trading (Hangzhou) Co. Ltd, a PIALA’s group company.

Jan

Merge with our subsidiary company, Marblee Japan Inc.

2012

Nov

Established PIATEC(Thailand)Co., Ltd. a PIALA’s group company.

Sep

PIALA released the [JOY MASTER] which is a fully linked online core system for direct marking aimed at making sales.

Aug

Osaka office relocated.

July

Piala cooperated with Shanghai Sanmao Investment Management Consulting Co., Ltd. and Shanghai Sanmao International Network Living Shopping Square Trade Co., Ltd. on “Japan Town” Project.

July

PIALA joined JADMA as an associate member.

Feb

PIALA Holding Limited became the full shareholder and parent company of Piala Inc.

2011

May

Ustream TV Programme “Marblee TV” launched.

Apr

The amount of capital was increased to JPY 20 million.

Mar

PIALA Tokyo office relocated to Yebisu Garden Place Tower.

Feb

PIALA obtained privacy mark certification.

2010

June

Osaka Office established at Chuo-ku Osaka-shi.

Apr

PIALA initiated China Business Development Support Consultation.

2009

Oct

Establishment of apparel brand “Marblee(Before: eskrim)”.

June

Piala started developing branding business. Our first cosmetics product “TIARIST” is now on sale.

Mar

PIALA moved its Tokyo headquarter to Tokyo Shibuya East.

2008

Oct

Set up of Blogger Talent Unit “Marblee(マーブリー)”.

Sep

Initiation of Affiliate Marketing SEO Service.

Sep

Kick-off of One Tag Closed Affiliate ASP “RESULT+(RESULTPLUS)” Service.

July

PIALA launched itself on marketing expanding Post-Magazine Service “doufu-concierge”.

June

α Blogger Casting Service “Blogcast” began.

Apr

PIALA cooperated with Ace Crew Entertainment inc. to improve its productivity.

2005

Aug

The amount of capital was increased to JPY 10 million.

Aug

The amount of capital was increased to JPY 6.8 million.

Mar

Network shopping magazine “BRANDIA” on sale.

2004

Nov

PIALA started Advertising Editing and Production Business.

Sep

The amount of capital was increased to JPY 3 million.

Mar

Asuka Takao established PIALA Inc. as an advertising and talent agency. (Set up at East Mafu, Miyato-ku, Tokyo)

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