![Marketing Commit Company [PIALA]](https://www.piala.co.jp/wp-content/uploads/2026/02/piala_logo_fix.svg){kind=logo}
Created With AI AND EMOTION.
“The AI says so, so let’s do it that way.”
Such a world is just about to arrive.
But innovation has always been created by people.
Advertising and marketing are about to change significantly now.
Companies that leaves everything to AI will be the first to be swallowed up.
That’s why we make our “passion” our weapon.
Logic and sensibility, data and passion, strategy and art.
New marketing will surely be born from that intersection.
WORKs:
Creative
case study
case study
Film Series
Ashita no DESIGN
Publicity Manager Appointment Project
VARiSE
Realizing
a true full funnel
with consistent
from branding to results.
Co-creation and marketing with empathy combining respective areas of expertise.
SERVICE:
New
3 Segments
3 Segments
Marketing
DX Business
Balancing “Story” and “Results” creates a competitive advantage unique to us.
Brand co-creation marketing support. Supporting from brand communication to KPI-guaranteed marketing, committing to corporate growth. Aiming to maximize LTV through co-creation between brands and customers. Simultaneously implementing efficiency through an AI-first approach.
Essential
Worker
DX Business
Only PIALA can do it.
The only company that can turn “Recruitment into Marketing”.
Marketing support for the essential worker industry such as medical, nursing care, and childcare + recruitment marketing and staffing business. An industry-specialized service utilizing data-driven marketing DX power of “AI x Passion”.
Business
Creation
Business
Creation of high-profit businesses through marketing implementation.
With marketing power at the core, we implement marketing in P2C (manufacturer business), IP, and new businesses to successively “create… creation”.
STRENGTH:
Competitive
advantage
advantage
To a “Brand Co-creation Partner capable of producing results”
Branding × Acquisition × CRM
To create results in a full funnel
Awareness / Interest
TVCM / WebCM / PR
Comparison / Consideration
Buzz / UGC / SNS
Acquisition / LTV
KPI Guaranteed Marketing
CRM / Data Analysis
Creating stories where brand
and customer thoughts intersect
Brand’s
Thoughts
Customer Benefits
Creative power to create stories
Diffusion from a third-party perspective (Buzz)
Commitment to results
(KPI Guarantee)
PIALA is capable of being results-oriented
from the brand communication area to turning people into fans.